Essays, field notes, and the occasional rant — from the road, the studio, and the group chat.
Seven days, twelve reels, one very happy Punjabi. Notes on a city that treats hospitality like a religion — and how it reshaped my content calendar.
On mother-tongue songwriting in an English-first Reels economy, and what listeners in Kanpur taught me that Spotify's algorithm couldn't.
The unglamorous side of a five-million-follower account — contracts, comment moderation, and the discipline of saying no to a check.
Vrindavan at 5:40 AM: what happens when a luxury creator puts the phone down for three days.
How a two-week collab with an EV brand came together, from Discovery call to final deliverable, without a single stock frame.
